To Trust or Not to Trust !

Trust is something we learn as very small babies. We trust the first person that we bond with and it grows from there. Have you ever noticed how cool kids are? They trust every little thing we say. They rarely question us when we tell them something. Believing our every word and why not? They […]


Has Honesty Become a Thing of the Past?

This article explains honesty and its value in making long term relationships with costumers so they keep coming back; it discusses the importance of the triad between honesty, trust and credibility when marketing