Buying advertising media based on interpersonal relationships is a common mistake made by small businesses. This strategy throws the business’s strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends.
On the surface it seems an odd idea that you could actually be anything other than who you really are. But from the time we can talk, we’re being programmed to “fit in”. We find ourselves conforming in order to please the people we love, and who love us. But sometimes that means that you […]