Take a look at this video and figure out what you think happened.
http://www.youtube.com/watch?v=i0-0Zevp47k
The ability to do this to someone comes from The NLP Convincer Strategy. This simply means that for most people they only require a few pieces of evidence to be convinced and when that happens, by Gawd, they are convinced.
In fact there is no doubt in their mind. You can’t really blame the poor guy. The scammers just used his own mind against him.
It’s the process that makes scamming smart people so easy. When the smart people are smug and condescending it makes if fun too.