Dear fellow entrepreneurs, while reading some very informative information on the internet, I came across a really intriguing concept of creativity and imagination. In it’s application to marketing strategies, imagination is often one of the most powerful aspects that can be applied to internet business ventures.
In just a few words, I’ll explain the power that lies within the use of creativity and imagination. Keep in mind that nothing “under the sun” is new. Everything in existence has always existed, and facts and substances are continually changing and shifting. All that is necessary to exercise creativity is to borrow from what already exists and rearrange the material into new combinations. This process is called Imagination.
Now imagination in it’s nature is both interpretative and creative. This means that it can receive impressions and ideas, and it can also use these impressions and ideas to form new combinations of the same. So, any person of average intelligence can take information from endless sources and transform this information into endless new combinations.
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Having infinite new combinations or ideas is, without debate, one of the most valuable tools a person can possess in their business. A remarkable example of how this concept has been applied, can be found by examining the efforts of Thomas Edison. The invention of the incandescent electric light bulb was nothing more than a combination of two old, well-known principles. He then simply arranged the two principles into a new combination. So you can see, both the simplicity and the power in the concept of creativity and imagination.
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Therefore, in each of your business transactions, it is very important for you to apply this powerful concept by prompting your imagination to make new connections between multiple principles and apply them to things that are unique to your situation.